LOUD Mid Season Invitational 2024!
EN
In May of this year, the LOUD League of Legends team traveled to Chengdu, China, to compete in the 2024 Mid-Season Invitational.
During the tournament, we created pieces that blended LOUD's style with an aesthetic inspired by Chinese and Eastern culture.
We thought through every detail to combine traditional elements with our vibe, making everything fit the tournament's atmosphere. Even though we didn't advance, we are really happy with the results and everything we delivered.
PT
Em maio deste ano, o time de League of Legends da LOUD viajou até Chengdu, na China, para disputar o Mid-Season Invitational 2024.
Durante o torneio, criamos peças que misturaram o estilo da LOUD com uma pegada inspirada na cultura chinesa e oriental. Pensamos em cada detalhe pra juntar elementos tradicionais com a nossa vibe, deixando tudo com a cara do torneio.
Mesmo sem avançar, ficamos muito felizes com o resultado e com tudo que entregamos.
Creative Director: Bruno Guterres
Art Direction: Gabe / Roo Gomes
Illustration: Roo Gomes
Design: Zultra / Bruno Guterres
Art Direction: Gabe / Roo Gomes
Illustration: Roo Gomes
Design: Zultra / Bruno Guterres
To create this key visual, we thought about representing the essence of LOUD in a subtle but striking way. The idea was to use the “L” shaped buildings as a direct reference to LOUD, so that the team's identity was integrated into the setting. This detail creates a visual connection with the brand and reinforces LOUD's presence in the tournament in a creative way.
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